……… you do not have to look for them. They are there, 24X7, beaming like radio waves all around you. Put up the antenna, turn up the volume –snap….crackle….this just in, every person you talk to is a chance to change the world.
But, how to get this chance, in a world filled with so many miss matched colours of diversity. Sometime back, there emerged need of a platform to voice the voiceless. Today the bridge is here to fill the gap. Although Community Radio is here, but there is lot of scope for it to get into the race of mainstream. It needs the support to become the most powerful communication medium in a democratic country like ours.
Community Radio has its unique hold over the society. It is the connection between community and its people to speak their minds. It is a wonderful platform, to provide the voice for the members of community, their issues, concerns and exchanging ideas. Basically CR is the most low cost media that reaches to the most remote areas and help the disadvantaged people. It is not only the the affordable medium but also it is a participatory communication process. CR has played a great role in spreading awareness among the members of specific communities and also had influenced citizens about human angels.
The main focus should be on promoting the factor of creativity in such needful domain. Some innovative practices should be inculcated to robust the effectiveness of communication. Although, all ready it’s a two way communication medium, but we should lay focus on hearing what people want to say, what they think. Community Radio should be a realistic mirror of the group or sect.
As An American write, Peggy said, “ TV gives everyone an image, but radio gives birth to a million images in million brains”. According to this quote, Radio is perhaps the most vibrant tool of communication.
By- Dr. Meenakshi Rathore